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Goal Setting is #1!


On the eve of Girl Scout Cookie Weekend, it is appropriate for me to start a 5-part blog series on the incredible benefits of cookie sales to each and every one of our entrepreneurial Girl Scouts. First and foremost, the best value is clearly the spirit of business, entrepreneurialism, and risk-taking that dominates our Council this time of year. Indeed, our country was founded on the spirit of business from the early writings of John Locke to the more visible and famous Boston Tea Party which stemmed from colonial opposition to taxes. That free spirit and strong business ethic is part of our American DNA and blossoms every spring as the #1 Girl-led business in the world takes root on store fronts across the American landscape and now acorss the digital spectrum. We are following the American dream and that dream is being realized by 2,800 Eastern Washington and Northern Idaho Council Girl Scouts. This is what I celebrate this Girl Scout cookie weekend!

The #1 benefit to every one of these enterprising Girl Scouts is goal setting!  Before every Girl Scout sets out on her entrepreneurial journey, she sets a realistic and achievable goal. As a teacher on leadership, I boil leadership down to about 10-13 characteristics depending on how much time I have to talk. But, when my time is really short, I condense my speech to three leadership traits and the #1 trait to leadership success is goalsetting. How can you get to where you want to go if you don't know where you are going? The Cheshire Cat wisely asked that of Alice in Alice In Wonderland....

Followers follow leaders who have goals and then quite often, those goals get bigger and bigger every year making us better.  That spirt of competitiveness drives the American business spirit and I saw it in the eyes of every Girl Scout in the rallies I attended where they would come up to me and say: "My goal is 300 boxes and I am half way there!" That's Girl Scouting spirit! Girl Scouts are leaders....

This year, we celebrate the 50th anniversary of the historic American moon landing. That historic global feat came up on the words and goals of one President. John F. Kennedy who dared the country to make it to the moon by the next decade: "We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too."

Our small and mighty Council this cookie season has shown me it has chosen to go to the moon in cookie sales because as Girl Scouts, we always reach for the stars. Listen to one of our motivated cookie entrepreneurs, Clare: "My experience from cookie sales has taught me to be confident when speaking to people in public. I’ve also learned to set, achieve and exceed goals."  Sierra's goals are similar: "I have learned how to run a small business, and have become more responsible, efficient, and outgoing when trying to reach repeat and potential customers!" Clare and Sierra are indeed on their moonshot this spring--and they will make, this I guarantee. Why? Because there goals  are hard and we know first and foremost Girl Scouts set "out of this world" goals. The happiest news this National Cookie weekend--that goal setting will stay with our Girl Scouts the rest of their lives. That is our moon landing--happy lifetime Girl Scouts going places with the simple, but heartwarming goal to help others!

-Brian Newberry, CEO GSEWNI